We understand how to help our clients tell their stories in a way that captures imagination, hearts and minds. We use our experience, skills and insight to ensure good stories travel fast in this connected world, transforming brands through targeted, innovative and compelling communications.

We aim to become an extension of our clients business, in for the long haul, building relationships with an understanding that comes from 30 years in design.

How we work…

We work closely with our clients to create, reinterpret and express brands through:
– Strategic advice
– Tone-of-voice
– Visual identity
– Web design
– Web development
– Digital advertising
– Booking system specialists
– Interpretation
– Packaging

  1. Discovery

    Understanding our client, their story and purpose are key to creating an effective design. We strive to discover the challenges and opportunities within each project, to form a level of understanding that wraps around the design process.

  1. Definition

    Finding the direction, the reason the client exists helps to focus minds and drive ideas. Ideas that will help to transform, unite colleagues, earn support and guide brands.

  1. Design

    Shaping the way a brand story unfolds: from tone-of-voice, image to behaviour. Enhancing every interaction to leave customers inspired, stirred and awoken.

Some of our clients

We work together with these amazing companies and organisations:

Say Hello to our leadership team

Tess Gendall


Tess oversees and works together with the Gendall team on all aspects of a project from discovery to creative direction and project delivery. She established Gendall Design in 1986 and has developed the company to its current capability. With a wealth of experience in graphic, brand and publication design, Tess has been responsible for extensive brand work for the Eden Project, Away Resorts, the Cornwall Brand and the National Trust. Her work has been also recognised in the Marketing Design Awards.

Greg Welch

Managing Director

With over 15 years experience he has a proven record of bidding for, winning and then leading, complex, multi-million pound business transformation projects utilising cross-functional global teams.
Greg combines his comprehensive service design acumen with a strong programme management background to consistently achieve groundbreaking results for his clients.
Able to work confidently and collaboratively under pressure he leads his teams to solve brand and technology challenges, realising measurable business and customer value.

John Lowden

Creative Strategic Director

With over 20 years under his belt John brings a wealth of design experience and knowledge to the Gendall team. Over this time he has developed an expertise for strategic branding and UX for brands including Three, Avis Budget Group and Openreach, with destination placemaking branding becoming a particular focus, having successfully created and launched brands for a number of key destinations across the South West.

John is responsible for the overall creative output of the studio, inspiring and leading the creative team and clients alike.

Dave Pentin

Digital Lead

Having studied Graphic Information Design at Falmouth and 3D Animation at Bournemouth, Dave has worked with an impressive client list including Philips, Microsoft and the Met Office. Dave took 10 years out to run a ski chalet in the Alps, where he also developed a chalet rental system from scratch which now manages over 100 properties.

He has a deep love of nature, landscapes, photography, cinema and art and is enjoying being back next to the sea again.

2 / 9

Brand new world – connecting to a sense of place

Back in April we grappled with the emerging Covid situation trying to quickly adapt to the emergence of a ‘new […]

Read more

24 / 5

Making things move

We’ve been creating animations for a whole host of reasons from GIFs in email newsletters, social media posts and to […]

Read more

4 / 4

Our Journey into Voice Search

Introducing Gendall Voice and our journey into voice search The decision to focus on voice search and voice technology was […]

Read more

6 / 3

National Trust Explorer Families

We’ve recently been experimenting, designing and implementing Children’s Trails for families and kids termed “explorer families” at National Trust properties. […]

Read more