About

We understand how to help our clients tell their stories in a way that captures imagination, hearts and minds. We use our experience, skills and insight to ensure good stories travel fast in this connected world, transforming brands through targeted, innovative and compelling communications.

We aim to become an extension of our clients business, in for the long haul, building relationships with an understanding that comes from 30 years in design.

How we work…

We work closely with our clients to create, reinterpret and express brands through:
– Strategic advice
– Tone-of-voice
– Visual identity
– Web design
– Web development
– Digital advertising
– Booking system specialists
– Interpretation
– Packaging

  1. Discovery

    Understanding our client, their story and purpose are key to creating an effective design. We strive to discover the challenges and opportunities within each project, to form a level of understanding that wraps around the design process.

  1. Definition

    Finding the direction, the reason the client exists helps to focus minds and drive ideas. Ideas that will help to transform, unite colleagues, earn support and guide brands.

  1. Design

    Shaping the way a brand story unfolds: from tone-of-voice, image to behaviour. Enhancing every interaction to leave customers inspired, stirred and awoken.

Some of our clients

We work together with these amazing companies and organisations:

Say Hello to our leadership team

Tess Gendall

CEO

Tess oversees and works together with the Gendall team on all aspects of a project from discovery to creative direction and project delivery. She established Gendall Design in 1986 and has developed the company to its current capability. With a wealth of experience in graphic, brand and publication design, Tess has been responsible for extensive brand work for the Eden Project, Away Resorts, the Cornwall Brand and the National Trust. Her work has been also recognised in the Marketing Design Awards.

Greg Welch

Managing Director

With over 15 years experience he has a proven record of bidding for, winning and then leading, complex, multi-million pound business transformation projects utilising cross-functional global teams.
Greg combines his comprehensive service design acumen with a strong programme management background to consistently achieve groundbreaking results for his clients.
Able to work confidently and collaboratively under pressure he leads his teams to solve brand and technology challenges, realising measurable business and customer value.

Laurence Jarrett Kerr

Design Director

Laurence returns to Falmouth after various gigs in London and Bristol agencies. Graduating in Creative Advertising at Falmouth, his work in advertising and design has spanned eclectic brands and forms of media. He was creative lead for Oral-B, targeting both consumers and professionals, then working his way up to Creative Group Head. He’s worked in advertising, packaging and in-store marketing for many FMCG brands owned by Coca-Cola, P&G, Unilever and Danone. He’s as passionate about creativity and sustainability as he is geeky about strategic marketing.

Dave Pentin

Digital Lead

Having studied Graphic Information Design at Falmouth and 3D Animation at Bournemouth, Dave has worked with an impressive client list including Philips, Microsoft and the Met Office. Dave took 10 years out to run a ski chalet in the Alps, where he also developed a chalet rental system from scratch which now manages over 100 properties.

He has a deep love of nature, landscapes, photography, cinema and art and is enjoying being back next to the sea again.

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Making things move

Here are some recent animations we’ve been working on, for both clients and ourselves. We’ve been creating animations for a […]

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Our Journey into Voice Search

Introducing Gendall Voice and our journey into voice search The decision to focus on voice search and voice technology was […]

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National Trust Explorer Families

We’ve recently been experimenting, designing and implementing Children’s Trails for families and kids termed “explorer families” at National Trust properties. […]

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New farm shop and kitchen opens it doors

Looking for an amazing new Cornish destination? Look no further than Tre, Pol & Pen. A farm shop, kitchen and […]

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