The Arcol brand
Arcol are specialists in resistor technology, a highly competitive global market. We repositioned the brand to clarify their offer and place their people and knowledge at the core of their technical expertise.
Brand
Website
Project background
Arcol have a highly specialised range of products and multiple routes to market and target audiences.
After a detailed definition of business requirements the site architecture was created around a simple principle: promote, search, sell and inform. The homepage is clearly structured to give the user a range of choices depending on their level of knowledge and how close to purchase they are.
CMS
Wordpress development
Driven entirely by a tailored WordPress CMS, the site features custom plug-ins for generating 'Quick Quotes', parametric search, product taxonomies and corss referencing, distributors and global representative search.
With multi-language support and a scaleable product database, the site is designed to grow with the business.
We applied our refreshed Arcol brand across a wide range of marketing communications from technical spec sheets to exhibition displays for international trade shows.