Your World Away

Away Resorts are a unique, leading operator of holiday parks in the UK, who offer real value and an authentic engaging British holiday experience with accommodation options for every budget. They are listed as one of Britain’s 1000 most inspiring businesses (compiled by the London stock exchange in association with growth intelligence).

The Brief
In a more demanding and savvy market Away Resorts looked to us to provide them with a structure and vision that raised awareness, increased online conversion rates and allowed continued growth through a clear brand strategy. Ensuring that they were seen to be not only competitive, but indeed ahead of the game, whilst remaining honest to their own facilities.

  1. Brand creation and guidelines

    We developed the Away Resorts brand story, creating brand communications and advertising that unites the holiday park portfolio together, whilst allowing each of the parks to retain its own personality.

  2. Website design and build

    We designed a fully responsive website for their six UK holiday parks and integrated it together with a sophisticated and flexible booking system.

  3. Marketing collateral design and production

    From seasonal campaigns through to holiday home sales messaging, we work closely with the Away Resorts team on their varied marketing communications.

  4. Wayfinding

    Our bold and refreshing signage reflects the Away Resorts brand and conveys the individual nature and surroundings of each of the parks.

Gendall encouraged us to be brave and push our branding far beyond the typical holiday operator and were we ever delighted with the result. When combined with the website the outcome was a powerful multi-channel experience. That said, I still love that we talk about pasties and Doom Bar too… Gendall are great folk who are easy to work with.
Carl Castledine - Managing Director

Targeted marketing communications

We designed a suite of brochures for each of the Away Resorts Parks, each one was personalized by individually printing the name of the recipient on the cover.

Good Times magazine

2017 was all about a magazine which showcased the 'Away Resorts experience' through articles and news.

Bringing it all online

The Away Resorts website is under constant improvement, with weekly enhancements to the booking journey, based directly on customer experience and feedback.

On site marketing

We've helped craft and deliver the Away Resorts unique cheeky tone of voice.

The 'holiday makers'

The Holiday Makers message positions Away Resorts as the creators of great holidays and builds a strong connection between Away Resorts and the very best holiday experience.

Brochure

Opening spread from the 2015-16 Away Resorts brochure.

On park signage

Our wooden signage for each of the parks reflects the nature of the created brand story – we’ve got our friends at the Grain to thank here for their brillant production skills.

The next chapter

Having successfully executed and delivered collateral against 'The Holiday Makers' brand platform. We undertook a process to evaluate and develop this core creative idea.

Expanding the brand

We were asked to develop the Away Resorts brand from the British seaside, bucket and spades look and feel, to one that was a little bit more sophisticated and worked for their new woodland acquisition - Sandy Balls holiday park.

"Your world away"

Putting the customer first we developed a platform that took the core idea that we were whisking people away from their usual lives. Taking them into the Away Resorts world where everything was amazing for everyone and anyone and everyone could do or be anything they wanted to be. We also developed the brands experience principles, their values and how we could tailor the experience for their different parks.

Find your groove in our brand new Rockstar holiday home, go glamping with the girls, or slide into a hot tub holiday. It’s your world away and where you hang out and lay down your head is part of the pleasure.

Finding holiday home owners

Away Resorts asked us to explore new and fun ways to engage directly with potential Holiday home owners. In answer to the brief we came up with an animated questionnaire for social media platforms such as facebook and Instagram.

The Results

  • 32%

    increase in website conversion rates

  • 43%

    up on bookings made through handheld devices

  • 52%

    increase in holiday home sales

  • 27%

    increase in holidays sold

Video animation stings

We created two animated stings of the Away Resorts brochure covers (front and back) which were used to support their online and social media marketing.