Cornish Sea Salt is harvested from the crystal clear waters off mainland Britain’s most Southerly point. Careful positioning and simple values shaped the brand marque and packaging to deliver maximum shelf presence reflecting the pure natural values in the clean lines and simple form of the packaging.
The effectiveness of the Cornish Sea Salt brand marque and the packaging is reflected in endorsements from celebrity chefs such as Rick Stien and Hugh Fearnley-Whittingstall and high volume sales in national outlets including Waitrose, Selfridges and Fortnum and Mason.
The launch advertising for Cornish Sea Salt aimed directly at the suppliers - promoted the pure brilliant white flaky salt crystals straight from the sea!