Cornwall Pure Business is an inward investment initiative promoting Cornwall as a realistic business location in the minds of business managers and owners outside the county.
All aspects of this important brand needed to reflect modernity, clarity, purity, professionalism and most importantly business.
We helped maintain the integrity of the Cornwall Pure Business initiative by ensuring that all marketing communications drove demand and flew the flag for business in Cornwall.
The Cornwall Pure Business website needed to be a clear source of information from practical guidance to success stories and lifestyle to attract and inform potential businesses to Cornwall.
The Cornwall Pure Business advertising campaign very much stood out on the grey underground stations and tubes. Evoking a sense of place and inspiring business people to question their current business life and lifestyle and consider a successful and realistic alternative.