For Devonport's online presence we created a dark, mysterious website which draws it's inspiration from the confidential nature of the brand. Ultra-letterbox images lend themselves well to the subject matter while adding a cinematic feel to the site. Text is kept to a minimum to avoid visual clutter.
The site uses Cufon for text throughout, so typography is of a quality concommitant with such a premium brand.
With a full bespoke CMS behind the scenes, the site can be completely managed by the client.
Devonport create the UK’s largest superyachts (60 metres and above) and focus on delivering truly unique yachts, including some of the most highly-classified, cutting edge vessels.
In 2010 Devonport relocated to Falmouth and formed a partnership with Pendennis. Since then we have been working with Devonport to sharpen their brand communications to sit in harmony within the new partnership and to target new markets.
We have worked on the brand values and personality, created brand guidelines, brand communications and advertising.