When we were asked by Falmouth BID to look at positioning Falmouth as a destination brand our aim was to make it a ‘peoples brand’. It was important all along the process to include thoughts and opinions of Falmouth residents,
businesses and visitors.
Defining the core values for Falmouth was our starting point and then this helped to inform the rest of the brand expression. The final logo option was chosen by visitors, residents and businesses from a shortlist of four refined marques embodying the values.