The National Trust are passionate about open spaces and places. We’ve been working together with them as a whole organisation, as well as on an individual property level, helping them to tell their ‘spirit of place’ stories in authentic and surprising ways that fire the imagination and promote discovery and creativity for all the family.
The ideas which the Gendall team developed were creative and sympathetic to the spirit of the story we were telling. The quality of the finished product has been fantastic throughout and we’ve had an enthusiastic response from visitors.Emily Blanshard, Operations Manager Stourhead & Mompesson
Our work with the National Trust is all about getting under the skin of the destination, helping to convey the personality of the property, with designs that encourage audiences to explore, dig deeper and connect with it's story.
Spending time at an individual property is key for us, to ensure that our work expresses what makes it a 'unique, distinctive and cherished' place. This is when our brains and sketch pads spring into life, exploring and developing surprising and engaging ways to tell past and future stories and display information.
Whether it is interpretation, outdoor advertising, children's trails or welcome leaflets, we are always seeking to move, teach, and inspire the different National Trust audiences, connecting them with the individual history, culture and nature of a place.
We are meticulous in our adherence to the National Trust brand identity and its application. Following the coherent approach, tone of voice and guiding principals as set out in their brand guidelines, to ensure we convey their unique personality, character and attitude in the work we create.
Inspiring fun at Stourhead, we payed homage to the banking history of the Hoare family and the beautiful woodlands there, by installing a ‘money tree’ for visitors to hammer coins into and make a wish. We also designed a timeline that had coins leading the visitor through history.
Working with the Trust’s team we devised a new, engaging format that connects with the spirit of over 150 properties throughout the South West.
Re-thinking the visitor guides for Barrington Court, following our property identity.