The background

Pendennis build some very special yachts indeed. So when they asked us to develop their identity, we made sure their brand, website, advertising and printed literature not only conveyed the outstanding international reputation of the

company, but also captured the promise of these exclusive objects of desire.

We have been working with Pendennis as their only design partner for the last eight years evolving and developing the brand and providing strategic support for their internal and external communications.

"The breadth of design experience and knowledge that the Gendall team hold is great to tap into and has been invaluable over the years. We would have no problem recommending them to other businesses.’"

Toby Allies, Sales & Marketing Director

Voyage Magazine

'Voyage' is a showcase for the innovation, craft, and beauty of the Superyachts Pendennis create. The 40 page magazine is rich in features and details the shipyards projects providing a rare glimpse into the feats of engineering that go into creating these amazing yachts. World class photography from Cory Silken, Mark Lloyd and Nick Bailey capture the grace and beauty of the yachts on the water. The design is fresh, informative with layouts that have a pace and style to reflect the featured yachts.

Download a copy from the Pendennis website:

http://www.pendennis.com/news/

Pedennis Cup Website

The Pendennis Cup is a bi-annual Superyacht Race held in Falmouth. Constructed using WordPress the content managed site includes sections on both past events and the upcoming cup.

Featuring great photography from the events in 2008 and 2010, the site provides a focal point for crews, sponsors and spectators alike, giving in-depth information, news and updates to a committed visitor base.

www.thependenniscup.co.uk

Superyacht brochure design

The marketing of luxury goods relies on a high quality of design and production, our publications for Pendennis boast superb layout, crisp typography and an elegant layout. The production uses unusual materials and high-end finishes that reflect the calbre of the Superyachts.

Project background

The website uses large images and slideshows to showcase Pendennis' portfolio of superyachts.

With a simple, elegant design, dramatic photography, full yacht specifications and plans, the site provides a gateway for potential customers, journalists and yacht enthusiasts alike.

www.pendennis.com