Shipyard to superyachts

Founded in 1988 Pendennis Shipyard has invested in both facilities and employees to create one of the most impressive and reputable superyacht build and refit companies in the world. They care passionately about yachts, delivering every element of a new yacht with pride and passion to the highest build quality, engineering excellence and performance efficiency.

The brief
We have been working with Pendennis as their only design partner for the last ten years evolving and developing the brand and providing strategic support for their internal and external communications.

Image source: ©Cory Silken
  1. Publications

    Voyage is a showcase for the innovation, craft, and beauty of the superyachts Pendennis create.

  2. Brand creation and guidelines

    Easy to implement brand toolkit provides consistency and clear interpretation of the visual identity

  3. Website

    With a simple, elegant design, dramatic photography, full yacht specifications, the site provides a gateway for potential customers, journalists and yacht enthusiasts alike.

  4. Marketing collateral design and production

    Targeted communications from invitations to exhibition displays.

Pendennis has worked with Gendall for many years and we find it invaluable to have a local graphic and web design company with an international outlook that understands and is immersed in our brand.
Christine Winans: Marketing & PR, Sales & Marketing Department

Voyage magazine

Voyage magazine, Pendennis' annual publication.

Voyage magazine

Voyage magazine spread design

Voyage magazine

Voyage magazine spread design

Brand identity

Brand application across a variety of materials.

Red Arrows

Pendennis celebrated their 30th anniversary in style at the Monaco Yacht Show 2018 with the Red Arrows displaying over the port.

Bringing it all online

A responsive website developed in Wordpress.

Perfection made personal

A superyacht starts with a dream or an idea, followed by the build or rebuild process and then there is the realisation of the dream and what it enables for people and families. When people want a superyacht they demand absolute perfection and they are certainly not looking for something off the peg. Pendennis fully understand the personal motives of people, do they want space for parties, more speed, a hairdresser on board or facilities such as a sauna, cinema or mini-submarine?

The strategy

Pendennis have been really good at talking about their offerings, their new builds, their shipyard and their refits. But with the newest campaign work for the brand, we wanted to communicate to prospective customers in a more emotive and personal way, creating a brand platform that put the client and owner at the heart of the advertising.

The ads

Using the concept of scale drawings we showed the journey of how a yacht goes from conception to completion. With client and owner inputting their own thoughts and desires for the perfect build just for them, as handwritten notes.

The campaign

This campaign appeared in print magazines across the super yacht press. It featured three of Pendennis's biggest pieces of work recently... Christopher, Aquila and Vijonara.

"Pendennis’ online and print-based materials have been enhanced dramatically in the time we have worked together"

Celebrating Anniversaries

Working with the marketing team we planned and created a bespoke book that showcased the company’s rich and illustrious pedigree, combined with its continuous strive for excellence. 25 iconic projects from concept to creation were brought together in a hardback coffee table book, using layers of tactile papers and exceptional print finishes.

Celebrating 30 years with the Red Arrows

We created a dynamic lock up with the reds trials dynamically swooping through the Pendennis logo uniting these two British engineering brands. This was rolled out across marketing collateral including clothing, banners and invitations.