Founded in 1988 Pendennis Shipyard has invested in both facilities and employees to create one of the most impressive and reputable superyacht build and refit companies in the world. They care passionately about yachts, delivering every element of a new yacht with pride and passion to the highest build quality, engineering excellence and performance efficiency.
We have been working with Pendennis as their only design partner for the last ten years evolving and developing the brand and providing strategic support for their internal and external communications.
Voyage is a showcase for the innovation, craft, and beauty of the superyachts Pendennis create.
Easy to implement brand toolkit provides consistency and clear interpretation of the visual identity
With a simple, elegant design, dramatic photography, full yacht specifications, the site provides a gateway for potential customers, journalists and yacht enthusiasts alike.
Targeted communications from invitations to exhibition displays.
Pendennis has worked with Gendall for many years and we find it invaluable to have a local graphic and web design company with an international outlook that understands and is immersed in our brand.Christine Winans: Marketing & PR, Sales & Marketing Department
Voyage magazine, Pendennis' annual publication.
Voyage magazine spread design
Voyage magazine spread design
Brand application across a variety of materials.
Pendennis celebrated their 30th anniversary in style at the Monaco Yacht Show 2018 with the Red Arrows displaying over the port.
A responsive website developed in Wordpress.
A superyacht starts with a dream or an idea, followed by the build or rebuild process and then there is the realisation of the dream and what it enables for people and families. When people want a superyacht they demand absolute perfection and they are certainly not looking for something off the peg. Pendennis fully understand the personal motives of people, do they want space for parties, more speed, a hairdresser on board or facilities such as a sauna, cinema or mini-submarine?
Pendennis have been really good at talking about their offerings, their new builds, their shipyard and their refits. But with the newest campaign work for the brand, we wanted to communicate to prospective customers in a more emotive and personal way, creating a brand platform that put the client and owner at the heart of the advertising.
Using the concept of scale drawings we showed the journey of how a yacht goes from conception to completion. With client and owner inputting their own thoughts and desires for the perfect build just for them, as handwritten notes.
This campaign appeared in print magazines across the super yacht press. It featured three of Pendennis's biggest pieces of work recently... Christopher, Aquila and Vijonara.
"Pendennis’ online and print-based materials have been enhanced dramatically in the time we have worked together"