The climate and soil of the Tregothnan Estate in Cornwall are nearly identical to those of Darjeeling – so not surprisingly Camellia Sinensis thrives here. The brand needed to reflect years of heritage but approach a new, younger and wealthy audience.
Our packaging approach is quintessentially English, but with a flamboyantly modern twist. A carefully planned label hierarchy and colour palette have allowed easy product development for new ranges.The brand has gone from strength to strength and is now applied across a range of high value offerings from the Estate, from honey to hampers, extending to exhibitions for national shows at Chelsea and Hampton Court and reaching international audiences including Japan and the USA.
Print marketing communications promoting the beauty and the uniqueness of the working Tregothan Estate.