Unique Home Stays offer the most exclusive private home stays in the UK and overseas. All the properties are situated in special surroundings, whether it be by the coast, lakeside or unspoilt natural surroundings. Their home stay experience is managed by an attentive and knowledgeable team who provide exceptional levels of service.
In 2012, the Unique Home Stays team came to us with an underlying ambition to enhance the overall brand experience and ensure that it was as inspirational as their portfolio of homes is in reality.
We worked on brand repositioning and developing a new strategy and design direction for Unique Home Stays hugely successful website.
By redefining Unique Home Stays values and developing their tone of voice through the use of evocative messaging, overall customer engagement was increased.
We developed the current visual identity and streamlined the brand architecture to provide a simple but flexible framework for Unique Home Stays on and offline communications, building on the existing identity.
By taking our brand and customer report, we re-designed the user journey and overhauled the existing design to create a customer experience that suited this luxury brand.
We found Gendall to be a slick, professional, innovative company and wouldn’t hesitate to recommend them to other companies looking to redesign their brand.Sarah Stanley, Director
A new website user experience was created that befitted such a luxurious brand.
As well as working on customer facing collateral, we also produced a set of marketing materials for owners.
Design templates and concepts for corporate stationery.
We brought the visual identity together into a cohesive brand story that resonates with the team and customers alike.
Collaborating closely with the Unique Home Stays team, we developed their story to reflect the luxury, bespoke and personal nature of the brand.
We worked on various marketing communications which shared Unique Home Stays in-depth understanding and insights of the individual properties and showcased the outstanding properties with the stunning photography they had available.
Our work helped to bring the visual identity together into a story that resonates with the team, creating a cohesive brand proposition that connects the audience.
Through wireframing, prototyping and customer surveys, the website user journey was simplified.
We were proud to be at the cutting edge of technological trends and the dynamic new-look website delivered on every level.