Legendary Cornish Ales
Hand-brewed ales play a significant role in Cornish heritage, so naturally, we jumped at the chance to help
Keltek began life in a small stable, however, after winning a vast number of regional, national and even international awards, the brewery has significantly expanded and the Keltek team were keen to take things to the next level.
The new visual identity captures Keltek's Cornish Heritage, with a logo that references a beer bottle and the iconic Cornish Engine Houses, that are so evident in Redruth (the brewery's home town).
The new bottle packaging and pump clip designs enhance the legendary status of each beer, bringing the story to the forefront with iconic imagery and a narrative that creates intrigue. Descriptive copy draws out the flavour of each beer, and the use of metallic foil provides a premium feel the beer deserves.
The products are currently stocked by local Sainsbury's and Tesco stores and the new identity will help drive increased market share of this competitive environment.
The Keltek website takes visitors on a journey of discovery, linking Cornwall's mythology and mining heritage. It reflects the brands depth of character and showcases the products in an immersive design that bucks industry trends.