Making things move
We've been creating animations for a whole host of reasons from GIFs in email newsletters, social media posts and to test conceptual web design, i.e. to test whether some user interactions work before they are built. More and more we've been animating for advertising, especially sponsored instagram stories and HTML 5 display adverts. All of these have their unique challenges, however the over riding purpose of them all is to tell a story and communicate an idea for the brands we've been working on.
Here are some recent animations we've been working on, for both our clients and ourselves.
In app animation
We were tasked with creating a questionnaire for Away Resorts. Introducing animations not only helped the web app feel fun and relevant, but also helped drive audience traffic and enhance overall brand engagement. Each question had an accompanying relevant humourous visual reinforcing the Away Resorts brands tone of voice.
Banners need to catch the eye on a crowded page, and the size of the media often means we need a sequence of messages followed by the call to action. We employ HTML5 to animate the banner while keeping the file size small as required by all platforms. Making the animations as engaging as possible whilst being acceptable to networks, such as Google Display Network is critical to success.
Animated social media loops
Here are some recent animations for our own instagram feed, for a number of seasonal holidays including Halloween, Guy Fawkes Day and Christmas. Looping animations are an effective way of creating interest whilst people scroll down their feeds. Leveraging seasonal events can help your brand stand out from the crowd, reaching your audience in a non sales way and creating some brand love.
These looping animations also work really well for email newsletters and promotional emails. Our own email for GDPR below brought a very dry subject to life and the humour helped cut through the numerous GDPR emails that people were getting in their inbox daily at that time.
By implementing movement we can increase user interaction and create a sense of character. Creating micro interactions helps make the site more alive and human. At Gendall, animation always has a reason, either to communicate a story or in some cases to mask loading time on a website so the user is entertained whilst data is loading.
3D/ CGI animated title animations
These videos demonstrate a different way to achieve a result. These animations are built in 3D and they are the beginning and end sequences for Youtube videos for our client - Away Resorts. They're humorous and creative giving the user a smile in the mind whilst communicating the breadth and depth of the Away Resorts' offering.
Get in touch if you want some things to move...