Celebrating the Great British Holiday

Away Resorts are a unique, leading operator of holiday parks in the UK, who offer real value and an authentic engaging British holiday experience with accommodation options for every budget. They are listed as one of Britain’s 1000 most inspiring businesses (compiled by the London stock exchange in association with growth intelligence).

The Brief
In a more demanding and savvy market Away Resorts looked to us to provide them with a structure and vision that raised awareness, increased online conversion rates and allowed continued growth through a clear brand strategy. Ensuring that they were seen to be not only competitive, but indeed ahead of the game, whilst remaining honest to their own facilities.

The Away resorts 'Smile
  1. Brand creation and guidelines

    We developed the Away Resorts brand story, creating brand communications and advertising that unites the holiday park portfolio together, whilst allowing each of the parks to retain its own personality.

  2. Website design and build

    We designed a fully responsive website for their five UK holiday parks and integrated it together with a sophisticated and flexible booking system.

  3. Marketing collateral design and production

    From seasonal campaigns through to holiday home sales messaging, we work closely with the Away Resorts team on their varied marketing communications.

  4. Wayfinding

    Our bold and refreshing signage reflects the Away Resorts brand and conveys the individual nature and surroundings of each of the parks.

Away Resorts Website
Gendall encouraged us to be brave and push our branding far beyond the typical holiday operator and were we ever delighted with the result. When combined with the website the outcome was a powerful multi-channel experience. That said, I still love that we talk about pasties and Doom Bar too… Gendall are great folk who are easy to work with.
Carl Castledine - Managing Director

Brochure

Now in it's fifth year - welcome 'The Holiday Makers'.

Brochure

Opening spread from the 2015-16 Away Resorts brochure.

Bringing it all online

Bring 5 sites into 1 and increase conversions they said, and we did just that.

The 'holiday makers'

The Holiday Makers message positions Away Resorts as the creators of great holidays and builds a strong connection between Away Resorts and the very best holiday experience.

Welcome wallets

Fancy one of these? Book a holiday with Away Resorts and find one of these in your accommodation.

On park signage

Our signage for each of the parks reflects the nature of the created brand story – our friends at the Grain show off their production skills with this stunning wooden signage.

Creative Process

Working closely together with the Away Resorts team we developed an engaging and easy-to-use brand identity that celebrates the 'Great British Holiday’.

Defining the brand

We undertook a definition process that included consultation, site visits, and questionnaires with the Away Resorts management, staff and their guests, as well as competitor research.

The 'holiday makers'

Positioning Away Resorts as the ‘holiday makers’ through the creation of shared stories and special holiday moments.

Keeping on track

The brand language and style are consistent across all mediums - and that includes digital.

The Results

  • 32%

    increase in website conversion rates

  • 43%

    up on bookings made through handheld devices

  • 52%

    increase in holiday home sales

  • 27%

    increase in holidays sold

Video animation

We created an animated version of of the current Away Resorts brochure cover (front and back) which could be used to support their online and social media marketing.