Away Resorts are a unique, leading operator of holiday parks in the UK, who offer real value and an authentic engaging British holiday experience with accommodation options for every budget. They are listed as one of Britain’s 1000 most inspiring businesses (compiled by the London stock exchange in association with growth intelligence).
In a more demanding and savvy market Away Resorts looked to us to provide them with a structure and vision that raised awareness, increased online conversion rates and allowed continued growth through a clear brand strategy. Ensuring that they were seen to be not only competitive, but indeed ahead of the game, whilst remaining honest to their own facilities.
We developed the Away Resorts brand story, creating brand communications and advertising that unites the holiday park portfolio together, whilst allowing each of the parks to retain its own personality.
We designed a fully responsive website for their five UK holiday parks and integrated it together with a sophisticated and flexible booking system.
From seasonal campaigns through to holiday home sales messaging, we work closely with the Away Resorts team on their varied marketing communications.
Our bold and refreshing signage reflects the Away Resorts brand and conveys the individual nature and surroundings of each of the parks.
Gendall encouraged us to be brave and push our branding far beyond the typical holiday operator and were we ever delighted with the result. When combined with the website the outcome was a powerful multi-channel experience. That said, I still love that we talk about pasties and Doom Bar too… Gendall are great folk who are easy to work with.Carl Castledine - Managing Director
Now in it's fifth year - welcome 'The Holiday Makers'.
Opening spread from the 2015-16 Away Resorts brochure.
Bring 5 sites into 1 and increase conversions they said, and we did just that.
The Holiday Makers message positions Away Resorts as the creators of great holidays and builds a strong connection between Away Resorts and the very best holiday experience.
Fancy one of these? Book a holiday with Away Resorts and find one of these in your accommodation.
Our signage for each of the parks reflects the nature of the created brand story – our friends at the Grain show off their production skills with this stunning wooden signage.
Working closely together with the Away Resorts team we developed an engaging and easy-to-use brand identity that celebrates the 'Great British Holiday’.
We undertook a definition process that included consultation, site visits, and questionnaires with the Away Resorts management, staff and their guests, as well as competitor research.
Positioning Away Resorts as the ‘holiday makers’ through the creation of shared stories and special holiday moments.
The brand language and style are consistent across all mediums - and that includes digital.
increase in website conversion rates
up on bookings made through handheld devices
increase in holiday home sales
increase in holidays sold