Established in 2006, City Academy are the only creative and performing arts academy that make creativity simple to explore, by offering performing arts and creative classes and courses at a range of levels, for people from all walks of life in prestigious venues across London, designed to inspire people to realise their full potential in a fun and supportive atmosphere.
The challenge for City Academy with an already established and successful brand was to keep the valuable position the brand already occupied, whilst clarifying their personality and areas of experience to customers through distinctive messaging to inspire and deliver a reassurance that they are the only choice in performing and creative art classes.
Enhancing user journey experience for the time conscious user, and improving conversion rates.
A range of marketing comms, including a business facing corporate events brochure.
Refocussing the core offering of City Academy whilst making the site visually engaging and fun was one of the core brief fundamentals.
Working closely with City Academy's Digital Team, we've rolled out further enhancements to the website including a new checkout.
We commissioned Gendall to redesign our website and a range of print materials. They have always been a pleasure to work with and we have been consistently impressed with the quality of their workMike Ward - MD
A new website and digital communications.
With over 12,000 classes to choose from, we conceptualised a set of handout programmes.
The performance bootcamp microsite with DeObia Oparei.
Advertising banners at the Regent Street festival in 2014.
Working alongside City Academy we defined and and developed their personality and visual brand language.
We carried out rapid whiteboard prototyping with the development team to help us clarify the user journey.
As part of our discovery work we created a set of style tiles to help us define and deliver the wider brand story.
Through the re-design of a new user friendly website we enhanced emotional engagement and user experience by re-engineering the online user journeys to give a broader experience of everything City Academy has to offer, as well as improving customer follow up by streamlining the checkout process.
rise in traffic to the website
increase in sales
increase in mobile traffic
increase in mobile transactions