The UK’s No.1 visitor attraction

We’re incredibly proud to have been working closely together with the Eden Project ever since the Bodelva site was a hole in the ground, helping to build and develop the brand. From above the line advertising to printed communications, we provide sustainable and effective design solutions for one of the world’s most innovative and thought-provoking visitor destinations.

Gendall are more than a top design agency. They drill down to understand the nature of every problem, and come up with creative solutions that extend beyond the brief. This not only delivers key deposits into the brand value bank, but we know delivers hard cash into the real bank where it matters.
Peter Stewart, Executive Director, Eden Project

Beyond imagination: Marketing campaign

Eden is unlike any other destination. Using their unique brand essence and DNA as a benchmark, we help to tell the stories of their remarkable programme of events throughout the year with a distinctive and bold approach.

  1. The core message

    We devised an advertising campaign that was flexible enough to support Eden’s seasonal offer to their primary audiences, as well as being able to extend to Eden’s wider programmes, providing a strong thread to the variety of marketing communications.

  1. The campaign

    We based the campaign around the theme of ‘beyond’, taking a compelling, yet clear word, together with a set of principles, key values and messages to sum up where Eden takes its visitors and how the project extends its work.

  1. Campaign creative

    Through the use of bold headlines and individual imagery, the seasonal advertising captures the scale, drama and spectacle of Eden, making it feel ‘beyond’ any other visitor destination.

Survival: Beyond an adventure

Original imagery combines Stick Man's family tree with a host of outdoor activities for Eden's Spring event.

Easter: Beyond your imagination

Telling the story of chocolate through the transformation of the Eden Project's iconic Biomes into the ultimate easter eggs.

Dinosaurs Unleashed: Beyond extinction

The identity and compelling teaser imagery for the launch of the 2014 programme. Winner of the 2015 Travel Marketing Awards Best Integrated Marketing Campaign.

Dinosaurs Unleashed: Beyond extinction

Outdoor media played a vital role in the pre-launch advertising for this award winning campaign.

Dinosaur Uproar: Beyond beastly

2015 saw the Dinosaurs return with a fresh campaign, new name and media opportunities. Year on year uplift of 15% in visitor numbers in 2014, which increased further to +20% in 2015.

Halloweden: Beyond the witching hour

A distinct Halloween visual identity and a magical image that captured all of the activities, for use in on and offline media.

Visitor Interpretation

We have designed, commissioned and created interpretation and signage throughout the Eden Project. Our solutions for Eden are always innovative, working closely with the environment to aid not impede visitors enjoyment. We make use of natural materials, that over time, become part of the landscape whilst sharing the story of plants.

Communicate with character

Collaboration with local engineers, craftsmen and production specialists has produced robust but beautiful results in a way that is bespoke to the Eden Project.