Inspirational Environments

The National Trust are passionate about open spaces and places. We’ve been working together with them as a whole organisation, as well as on an individual property level, helping them to tell their ‘spirit of place’ stories in authentic and surprising ways that fire the imagination and promote discovery and creativity for all the family.

The ideas which the Gendall team developed were creative and sympathetic to the spirit of the story we were telling. The quality of the finished product has been fantastic throughout and we’ve had an enthusiastic response from visitors.
Emily Blanshard, Operations Manager Stourhead & Mompesson

Sharing a spirit of place

Our work with the National Trust is all about getting under the skin of the destination, helping to convey the personality of the property, with designs that encourage audiences to explore, dig deeper and connect with it's story.

  1. Discovering the story behind a place

    Spending time at an individual property is key for us, to ensure that the identity and interpretation connects and resonates with different audiences, ignites their imagination and brings the story of the property to life.

  1. Workshops to inspire and define

    Talking to staff, stakeholders and visitors provide valuable insights into the unique features of the destination, which we are then able to project through a visual language that communicates the brand messages in an authentic, inviting and memorable way.

  1. How the story unfolds

    For our work for Barrington Court, we used Illustrations to bring the unique features, architectural features and seasonal events to life. We also devised a set of icons to help zone the grounds and guide visitors to areas that were being missed.

Glendurgan Garden

Glendurgan is a magical garden described as “A small piece of heaven on earth”. Our visual identity captured the spirit of the place within the context of the National Trust’s core brand.

Regional guides

Working with the Trust’s team we devised a new, engaging format that connects with the spirit of over 150 properties throughout the South West.

Barrington Court

Re-thinking the visitor guides for Barrington Court, following our property identity.

Regional Guides

The National Trust guides encourage visits by non-Trust members to properties, as well as highlighting the breadth and variety of places in the South West, including ways to enjoy our coast and countryside sites. Our new design took visitor feedback and condensed the most important elements into a handy editorial format. Results of a user survey confirmed the re-design was effective in inspiring and informing visitors.

Coastal Interpretation

Working with the environment was a key requirement in helping to inform visitors about the rich historical landscape that connects our coastline. We created interpretation for seven coastal locations using illustrations that visualised how these sites were used presented in bespoke, durable structures.