Bottling the essence of Cornwalls’ capital of food

Padstow Distilling Co. forage their ingredients from the banks of the Camel Estuary to create products that capture the essence of the sea. With such distinctive topography Padstow is more than just a food capital, it’s a destination brand.




We created a distinctive overarching branding identity look and feel for them, as well as designing their gin packaging, helping them bottle the essence of the place that so many people love and come back to year after year.  





  1. The brief

    Our brief was to create a gin brand that celebrates the rich history of Padstow, the surrounding area and the provenance of the exceptional local ingredients. Positioning Padstow Gin as the premium Cornish spirit.

  1. Sense of place

    Our inspiration for the gin bottle design came from the Camel Estuary that winds its way from the open salty sea, lazily past Padstow on its way downstream.

  1. Story telling

    We wanted to reflect the story of the estuary, the reflections, the dappled light on the water, the scales of the fish that dart and weave through the waters and the deep turquoise and silver colours. So we designed a 360 degree wrap-around for the whole of the bottle to emulate its journey downstream.

Padstow Pride

The iconic Valerian flower better known locally as Padstow Pride grows in abundance on the cliffs around Padstow and along the Camel estuary. We used this in the design of the Padstow Distilling brand marque to capture the sense of place.

Sustainable solution

Our 360 degree label design was designed to be an environmentally friendly screen printed application to reflect the sustainable ethos of the Padstow Distillery company.

Material choice

The gin bottle stoppers were laser etched with the distinctive Padstow Distilling Co. marque. Cork and wood were chosen as the material, In order to ensure the whole bottle production was plastic free.

The whole package

As part of our design process we considered every part of the gin bottle, additional neck labels, the bottle shape, colour and size as well as the design of the secondary box packaging.