The water’s edge

Nestled on Falmouth harbour, The Greenbank Hotel blends the best of coastal living with the finest in contemporary comfort, so you can experience life – on the water’s edge.

The brief
The Greenbank wanted to work closely together with a design agency to create a new brand for the hotel, which would be communicated through all in-house, printed and electronic marketing and sales material. The purpose of the new brand development was to create a strong, consistent brand story and ultimately to encourage enquiries and convert them to sales, especially through the development of a new website.

  1. Brand creation

    Taking colours and inspiration from the hotel's waterside setting and heritage, we created a new brand identity that reflected the freshness of the location. A distinct tone-of-voice helps to convey the relaxed atmosphere and character of the property.

  2. Website design, UI and UX

    Launched in 2014, the new design became much more editorial and lifestyle focused with new photography and a simplified, easier to use navigation structure.

  3. Marketing collateral

    The visual identity provides a versatile toolkit to promote the hotel, weddings and functions. Illustrations combine with new photography to capture the setting and story.

The Gendall team has been a huge support in developing and delivering The Greenbank brand. The Greenbank’s website is user-friendly for both visitors to navigate and in-house staff to edit, and is robust enough to be frequently updated. Gendall understand our business exactly and nail our requirements time and time again.
Abby Keverne, Sales and Marketing Manager, The Greenbank Hotel

Brand assets

Complimentary stationery and in-house marketing materials.

Stationery

Using the visual identity in a playful manner that reflects the waterside location.

Website

A new responsive website design built on Expression Engine.

Brand story

The connection to the water, a characterful tone of voice and fresh photography.

Marketing application

Extending the identity throughout the seasons…

Creative process

Having worked with the Greenbank team since 2013, we've been lucky to work on a number of rollouts of the brand, from a new restaurant to The Working Boat pub.

Initial ideas

Gaining insight and immersing ourselves into the project. From meetings with the team and client to sketching ideas directly in front of the subject matter.

Project development

Taking The Greenbank's core values, we developed a strong visual identity and tone of voice that takes inspiration directly from it's surroundings. Fresh copy and considered imagery showcase their waterside location and rich 350-year-old history.

Implementation

This new identity is primarily showcased on The Greenbank's website; which has elegance, substance and excellent usability. The site had to be fully content managed, responsive and be easily updated by the client.

  • 28.51%

    YOY increase in website visits

  • 11%

    Increase in return guests stays

  • 16%

    Increase in dwell time on website homepage

  • 3%

    Increase in hotel occupancy in the last year

The next chapter: Dine at The Water's Edge

Following an extensive refurb of the hotel's restaurant, The Greenbank needed to refresh the restaurant's identity to give it its own presence.

The simple logo marque created for 'The Water's Edge' compliments the classic nautical and contemporary interior style whilst subtly linking to the hotel parent brand.

Building the brand : The Working Boat

The brief was to create a visual identity that represented the atmosphere of the forthcoming Working Boat Free House, whilst acknowledging The Greenbank as it's parent brand.

Since launch The Working Boat has become increasingly popular and May this year was their busiest month to date since they opened in August last year. Due to it's popularity, they are currently extending the pub, with a new area called ‘The Gunwales’.