Nestled on Falmouth harbour, The Greenbank Hotel blends the best of coastal living with the finest in contemporary comfort, so you can experience life – on the water’s edge.
The Greenbank wanted to work closely together with a design agency to create a new brand for the hotel, which would be communicated through all in-house, printed and electronic marketing and sales material. The purpose of the new brand development was to create a strong, consistent brand story and ultimately to encourage enquiries and convert them to sales, especially through the development of a new website.
Taking colours and inspiration from the hotel's waterside setting and heritage, we created a new brand identity that reflected the freshness of the location. A distinct tone-of-voice helps to convey the relaxed atmosphere and character of the property.
Launched in 2014, the new design became much more editorial and lifestyle focused with new photography and a simplified, easier to use navigation structure.
The visual identity provides a versatile toolkit to promote the hotel, weddings and functions. Illustrations combine with new photography to capture the setting and story.
The Gendall team has been a huge support in developing and delivering The Greenbank brand. The Greenbank’s website is user-friendly for both visitors to navigate and in-house staff to edit, and is robust enough to be frequently updated. Gendall understand our business exactly and nail our requirements time and time again.Abby Keverne, Sales and Marketing Manager, The Greenbank Hotel
Complimentary stationery and in-house marketing materials.
Using the visual identity in a playful manner that reflects the waterside location.
A new responsive website design built on Expression Engine.
The connection to the water, a characterful tone of voice and fresh photography.
Extending the identity throughout the seasons…
Having worked with the Greenbank team since 2013, we've been lucky to work on a number of rollouts of the brand, from a new restaurant to The Working Boat pub.
Gaining insight and immersing ourselves into the project. From meetings with the team and client to sketching ideas directly in front of the subject matter.
Taking The Greenbank's core values, we developed a strong visual identity and tone of voice that takes inspiration directly from it's surroundings. Fresh copy and considered imagery showcase their waterside location and rich 350-year-old history.
This new identity is primarily showcased on The Greenbank's website; which has elegance, substance and excellent usability. The site had to be fully content managed, responsive and be easily updated by the client.
YOY increase in website visits
Increase in return guests stays
Increase in dwell time on website homepage
Increase in hotel occupancy in the last year