Skdadl
Escape the everyday
Brand identity
Naming
Digital advertising
Tone of voice
Web design
Web development
With over 30 years of running agencies that create human centric experiences, Chatter as a business, focuses on innovating at the point when intelligent voice technology and human behaviour meet. Chatter pioneers conversational experiences for brands and their customers, enabling personality at scale in an increasingly automated world.
We worked closely together with Chatter helping them to successfully launch their revolutionary personalised holiday voice search experience app, Skdadl. The app enables holiday makers to search for, book and enjoy their perfect UK holiday cottage using an Amazon Alexa device.
Since its launch, Skdadl has received five star ratings as an Alexa app skill.
Alexa open Skdadl
Naming an app for an Alexa skill is not quite as easy as it sounds; considerations needed to be made regarding the name as only one word invocation names were accepted. It also needed to be catchy, clear when spoken and easily understood by Alexa, so inspired by the friendly language used in cartoons such as Scooby Doo, we came up with the one word invocation name ‘Skdadl’ - Skedaddle - meaning to depart quickly or hurriedly, run away.
How it works…
We created an explainer video to run through the process of downloading the app and asking for your first escape.
Personality at scale
Inspired not only by the new innovative technology, but also by the unique opportunity to connect with people, building relevant experiences in personal and meaningful ways. We created a friendly brand with a bold colour palette and an approachable tone of voice to appeal to the identified broad user audiences.
Embracing the new
In addition we created advertising concepts for roll out across Facebook, LinkedIn and Instagram and a simple mini website.
