Shipyard to superyachts

Founded in 1988 Pendennis Shipyard has invested in both facilities and employees to create one of the most impressive and reputable superyacht build and refit companies in the world. They care passionately about yachts, delivering every element of a new yacht with pride and passion to the highest build quality, engineering excellence and performance efficiency.

The brief
We have been working with Pendennis as their only design partner for the last eight years evolving and developing the brand and providing strategic support for their internal and external communications.

Image source: ©Cory Silken
  1. Publications

    Voyage is a showcase for the innovation, craft, and beauty of the superyachts Pendennis create.

  2. Brand creation and guidelines

    Easy to implement brand toolkit provides consistency and clear interpretation of the visual identity

  3. Website

    With a simple, elegant design, dramatic photography, full yacht specifications, the site provides a gateway for potential customers, journalists and yacht enthusiasts alike.

  4. Marketing collateral design and production

    Targeted communications from invitations to exhibition displays.

Pendennis has worked with Gendall for many years and we find it invaluable to have a local graphic and web design company with an international outlook that understands and is immersed in our brand.
Christine Winans: Marketing & PR, Sales & Marketing Department

Bringing it all online

A responsive website developed in Wordpress.

Voyage magazine

Voyage magazine, Pendennis' bi-annual publication.

Voyage magazine

Voyage magazine detail.

Brand identity

Brand application across a variety of materials.

Putting it all together

Pendennis build some very special yachts indeed. So when they asked us to develop their identity, we made sure their brand, website, advertising and printed literature not only conveyed the outstanding international reputation of the company, but also captured the promise of these exclusive objects of desire.

Visual identity

The logo design reflects the precision and craft of the yachts Pendennis create.

Definition & design

We defined the brand’s proposition and position within the superyacht sector. Our initial brand work included: Research, brand strategy, brand positioning, key messaging, brand identity, tone of voice, brand identity guidelinesand stationery.

Website & digital

A luxury brand requires a luxury website. Unique photography sits alongside technical data which allows Pendennis to showcase their yachts. Alongside the website, we've also produced a microsite for the popular Pendennis Cup and various email marketing communications design templates.

"Pendennis’ online and print-based materials have been enhanced dramatically in the time we have worked together"

Celebrating 25 years

Working with the marketing team we planned and created a bespoke book that showcased the company’s rich and illustrious pedigree, combined with its continuous strive for excellence. 25 iconic projects from concept to creation were brought together in a hardback coffee table book, using layers of tactile papers and exceptional print finishes.