Founded in 1988 Pendennis Shipyard has invested in both facilities and employees to create one of the most impressive and reputable superyacht build and refit companies in the world. They care passionately about yachts, delivering every element of a new yacht with pride and passion to the highest build quality, engineering excellence and performance efficiency.
We have been working with Pendennis as their only design partner for the last eight years evolving and developing the brand and providing strategic support for their internal and external communications.
Voyage is a showcase for the innovation, craft, and beauty of the superyachts Pendennis create.
Easy to implement brand toolkit provides consistency and clear interpretation of the visual identity
With a simple, elegant design, dramatic photography, full yacht specifications, the site provides a gateway for potential customers, journalists and yacht enthusiasts alike.
Targeted communications from invitations to exhibition displays.
Pendennis has worked with Gendall for many years and we find it invaluable to have a local graphic and web design company with an international outlook that understands and is immersed in our brand.Christine Winans: Marketing & PR, Sales & Marketing Department
A responsive website developed in Wordpress.
Voyage magazine, Pendennis' bi-annual publication.
Voyage magazine detail.
Brand application across a variety of materials.
Pendennis build some very special yachts indeed. So when they asked us to develop their identity, we made sure their brand, website, advertising and printed literature not only conveyed the outstanding international reputation of the company, but also captured the promise of these exclusive objects of desire.
The logo design reflects the precision and craft of the yachts Pendennis create.
We defined the brand’s proposition and position within the superyacht sector. Our initial brand work included: Research, brand strategy, brand positioning, key messaging, brand identity, tone of voice, brand identity guidelinesand stationery.
A luxury brand requires a luxury website. Unique photography sits alongside technical data which allows Pendennis to showcase their yachts. Alongside the website, we've also produced a microsite for the popular Pendennis Cup and various email marketing communications design templates.
"Pendennis’ online and print-based materials have been enhanced dramatically in the time we have worked together"