Away Resorts
From holiday park operator to boutique staycation specialist
Brand identity
Digital advertising
Tone of voice
Signage and way finding
Web design
Web development
Away Resorts are a unique, leading specialist of holiday parks in the UK who offer real value and an authentic engaging British holiday experience with accommodation options for every budget. They have won many industry awards and have been rated in the top 100 fastest growing and inspiring businesses in the UK.
In a demanding and savvy market, Away Resorts looked to us to create a structure and strategic vision that raised brand awareness, increased online sales conversion rates and allowed for continued growth and acquisitions through a clear brand strategy. Ensuring that they were seen to be not only competitive, but indeed ahead of the game. We worked together with them over the years to help them to become renowned for their unique accommodation and facilities, high level of personal service and exceptional family experiences in special locations.
Building personality
Working with Away Resorts in what was a pivotal point in their growth journey, presented us with a unique and exciting opportunity to further develop an ambitious destination brand. Building on the already emerging brand personality, we evolved and established a strong, coherent identity and set of values rooted in its own distinctive language and culture, capturing the spirit of communication between people and place and celebrating all the fun of a British holiday – unashamedly.
“Gendall encouraged us to be brave and push our branding far beyond the typical holiday operator and were we ever delighted with the result. When combined with the website the outcome was a powerful multi-channel experience. That said, I still love that we talk about pasties and Doom Bar too… Gendall are great folk who are easy to work with”
Carl Castledine
CEO Away Resorts
Uniting the holiday park portfolio
Following on from an extensive research gathering exercise together with Away Resorts - customers surveys, competitor analysis, staff workshops, visitor reviews and user journeys - we developed the Away Resorts brand story, creating brand communications and advertising that united the holiday park portfolio together, whilst allowing each of the parks to retain its individual personality. From seasonal campaigns, website design and build, on-site communications, signage, advertising, through to holiday home sales messaging, we worked hand-in-hand with the Away Resorts team on their varied marketing communications.
Smooth engineering
Our designed and engineered fully responsive website resulted in an increase in website conversion rates, holidays booked, and in holiday homes sold. The six UK holiday parks were integrated together with a sophisticated and flexible booking system, with enhancements to the booking journey and overall site improvements based directly on customer experience and feedback made weekly.
Understanding the audience
Understanding the Great British holidaymaker is something that Away Resorts do very well. We carried out multiple immersion sessions with guests, staff and potential property owners, getting under the skin of what made them tick, and importantly identifying opportunities to build engaging, and emotional experiences with them.
Your World Away
Away Resorts means so much to so many, and this was captured through our brand strategy and strap line during the rebrand in 2018. Offering something unique to all guests, Away Resorts is Your World Away.
