St Ives Brewery
Capturing the Art of Brewing
Business consultancy
Strategy and planning
Brand identity
Packaging design
E-commerce
Illustration
Animation
Founded on a love for great, traditional ales and beers, St Ives Brewery have been hand crafting award-winning Cornish ales for over a decade.
Like the famous artists that have flocked to the town over the years, St Ives Brewery founder Marco is passionate about innovating with flavours, recipes and styles, creating exceptional beers that capture the unique essence of St Ives. This ethos is keeping him at the forefront of the rapidly evolving craft beer scene.
A decade in and St Ives Brewery is going from strength to strength. Our partnership goes deep, helping Marco and the team realise their vision, developing not only the brand, packaging and e-commerce, but also the business case and investor deck that underpin the future expansions and supermarket engagement plans.
Re-imagining for growth
Working hand-in-hand strategically with our clients from the very beginning is how we like to start every project. It helps builds long lasting relationships and gives us valuable insights and an overall understanding of a business and its culture. This is how we worked with Marco to help bring to life his ambitions to grow the business into a major player in the UK craft beer market and to continue to innovate in product development, firstly together on his business plan, and subsequently with St Ives Brewery team workshop to define the future vision, values and brand purpose.
“Gendall have been with us on this journey every step of the way, giving us a truly stand-out brand in the market place, that is making people look at us differently and has already opened many doors for us.”
Marco Amura
Owner and Master Brewer
The bright, bold and contrasting colours of the illustrations reflect the colour palette and work of modern contemporary St Ives artists such as Patrick Heron and Bob Crossley.
Embracing provenance
Our brand, logo design and tone of voice with a nod to the past and to the future reflects the defined brand purpose “to inspire the senses with drinking experiences that capture and compliment the sense of St Ives for beer lovers and holiday makers to enjoy”.
Celebrating the art of brewing
Our naming and packaging designs for the beers take inspiration from St Ives as a place, renowned for its famous arts scene, its unique clarity of light, the surrounding landscape -subtropical and rugged coastline, and its maritime history.
