Boconnion
Creating a sense of togetherness
Branding
Website
Advertising
Boconnion House is a fabulous Georgian mansion set within the beautiful Cornish countryside on its own private estate. The whole estate can be exclusively hired, making it a perfect ‘home from home’ venue for a stylish wedding, a relaxed weekend or to celebrate a special event with friends and family.
We worked together with the Boconnion team, creating a brand identity that reflected the timeless essence of the estate and the memories and special moments that people would be sharing together there.
A deeper understanding
Our strategic brand workshop with the Boconnion, gave us the opportunity to understand the brand more, its history as a place and the different meanings it had for its customers, visitors, internal team and the owners.
Finding the heart of the brand
The organising idea, vision, mission and values that sit at the heart of the Boconnion brand were developed using the insights and findings gathered from the workshop and our story scaping work.
Creating authentic meaning
Taking the organising idea, ‘celebrating together’, we developed the brand thinking, drawing our inspiration for the logo from the iconic ‘together tree’ that has grown with two trunks intertwined for over a century in the historic estate grounds. Its appearance being symbolic of togetherness, love and companionship.
